• Strategic communications

    Insight-driven scientific and educational platforms

    Our insight-led commercial and medical affairs communications strategies thoroughly assess your data, target audiences and competitors, while always considering the ever-changing healthcare landscape. Moreover, we ensure the engagement of your internal multidisciplinary team to create relevant and powerful scientific programs which benefit your stakeholders.

    Connect with us now to find out how we can help.

  • Live & Virtual Meetings

    Blending innovation with traditional formats to engage audiences

    Effective engagement with key audiences is a critical aspect of your communications plan. By blending traditional live meetings with innovative virtual delivery, we provide you with tailored solutions which specifically meet your objectives. Furthermore, with our insight-driven success in building and delivering meeting programs, we can help you extend the reach of your live and virtual meetings and maximize the experience of all your attendees.

  • Creative Branding & Marketing

    Beautifully crafted design

    Our specialists are driven to create brilliant creative communications. We work collaboratively with you to enhance the communication of science. Our team is our asset. They are the ones who create the strategies, the user experiences and the branding and creativity. They are an eclectic bunch; made up of ambitious, proud and fiercely competitive people. There’s one thing we all have in common and that’s our desire to create things that connect.

    Our strategic methodology starts with insight-led thinking and stakeholder collaboration. We focus on articulating the messages, aspirations and positioning of your projects, and quickly shape ideas into visual concepts. Making real the ideas, we express the brand across multiple communication channels and formats, strongly believing that delivering the right information at the right time via the right channel is key to a successful campaign.

    To find out more, please contact us or see Ashfield Digital & Creative.

    Contact Helen Hey at

  • Digital Strategy & Solutions

    Strategic thinking and innovation

    Our experts develop original and insight-driven solutions. Working in partnership with you we deliver big ideas across every communication channel.

    Our approach is always insight-led, with our strategists scoping out the landscape and identifying metrics for your campaign’s success. Putting the user at the heart of the journey, we aim to shape every customer experience. From interactive design, through to technological innovation and development, we strive to deliver influential communications with lasting value and impact.

    Our centre of excellence for all things digital – Ashfield Digital & Creative – combines expertise in healthcare with forward-thinking ingenuity. To find out more, please contact us or see Ashfield Digital & Creative.

    Contact Helen Hey at

  • Publication Planning & Medical Writing

    Connecting science with communications

    Our 40 years of experience in publication planning excellence ensure we know how to effectively disseminate data. However, to truly understand what is communicated and heard, we use PinPoint.

    Our PinPoint approach integrates classical and digital channels to determine whether medical opinion and understanding reflects published data. Moreover, we employ unique alternative metrics to identify the most relevant communication channels and measure the true reach of your publications and data.

    Our highly qualified and insightful medical writing teams will work with you to understand your specific needs, to develop an effective and customized multichannel publication plan. Operating from principles of trust and transparency we liaise with authors, journals and internal stakeholders to translate complex scientific data into clear, clinically relevant publications.

    The teams working with you are fully trained to follow all relevant codes of practice, including good publication practice, and your own internal compliance procedures.

  • External Expert Programs

    External expert engagement connected across multiple channels

    Wouldn’t it be great if you . . .

    – Had a robust, 360° process for identifying and profiling contemporary external experts in both traditional and digital spaces?
    – Found a customized, flexible and dynamic solution to ensure that external expert identification is aligned to your specific objectives?
    – Were able to capture peer nominations to truly understand networks and real-world connections?
    – Knew that communication would be consistent, relevant and compliant with guidelines and codes of practice?
    – Could define a clear strategy for external expert engagement and create credible programs and tactics?

    Our proprietary approach for identifying, mapping and profiling your external experts – which we call eX3– is built upon a foundation of industry-leading insights, innovation and excellence. From planning your strategy to planning your tactics, execution to engagement, our contemporary range of modular services will create a customized platform for the identification and subsequent engagement of respected external experts across multiple channels.

  • Medical Education

    Insight-driven programs that improve patient care

    We are passionate about collaborating with you to support healthcare professionals in achieving the best possible outcomes for patients. We strive for excellence in all aspects of medical education.

    Our agencies ensure that each initiative they undertake is:

    –  Accurate and credible
    Our specialist teams offer industry-leading insights across a vast range of therapeutic areas. Furthermore, we’ve built strong relationships with leading scientific experts, including professional bodies, to ensure that knowledge shared is unbiased, trustworthy and contributes to all aspects of professional development.

    – Accessible and engaging
    In their hectic schedules, healthcare professionals and patients need a variety of access points to education. As such, be it traditional classroom-based sessions or on-demand webcasts on multiple devices, we have the skills and resources to deliver. Whichever format we use, we work hard to ensure the information is presented in a stimulating way that engages audiences and maximizes knowledge retention.

    – Able to improve patient care
    For us, delivery is only the first half of a project. We also aim to understand what delegates have learned, and the impact the program has had on them. Only by doing this do we build a collaborative partnership that enhances the clinical impact of your initiatives.

  • Scientific PR

    Bringing the stories behind the science to life

    We understand the need to communicate the stories that often lie hidden within complex clinical or technical data, in order to educate, inform and engage audiences. We do this by:

    Identifying what matters to our audiences

    – Our PR specialists combine deep scientific knowledge and understanding with communications expertise which allows them to cut through data, product or disease facts and identify what really matters to different audiences. Understanding our audiences and knowing what matters to them allows for insight-led, targeted communications programs which result in genuine engagement on topics important to our clients.

    Communicating stories, not just facts

    – Through targeted story-telling we can bring to life the impact of our clients’ medicines and healthcare strategies on patients’ lives and clinical practice. We do this by ‘unwrapping’ data and interpreting it in ways that make the story it’s telling easily accessible and memorable, while still ensuring the science is at the heart of the stories we tell.

    Knowing which communications channels to use, and when

    – Our scientific PR programs are part of integrated, pharma brand-marketing strategies and are designed to reach audiences through multiple communications channels, including traditional medical and consumer media (print, broadcast, radio, digital, video), social media (including blogs, Twitter, content hubs), thought leaders (including healthcare professionals, patient/consumer groups) and employees.

    Measuring impact

    – The benefits of scientific PR can be significant; we understand the need to make these benefits tangible and demonstrate return on investment for our clients. We work with clients to understand the metrics most meaningful to them and set appropriate targets for communications initiatives before they commence.

    Contact Dominic Elliston at

  • eLearning & Training

    Interactive learning solutions built upon expert content

    Using blended learning techniques combined with our in-house scientific expertise, we develop insight-driven training solutions which address all your learning needs. With access to a wide range of platforms and devices, we provide the highest quality content to enhance learning and development. Whether it is full service training platforms or individual learning modules, we have the expertise to deliver insightful, flexible, end-to-end solutions that help your audiences get the knowledge they need.

  • Healthcare Strategy Consulting

    Industry-leading strategy for your brand and portfolio

    Our strategic consulting agency, InterPhase Consult, fully understands your markets and business, can solve the challenges that determine the success of your brand or portfolio, technology or business, and delivers innovative and durable solutions for long-term advantage.

    Understand. Solve. Deliver.

    Understand

    – Our customer-centric solutions are designed to help you go beyond market understanding to design and implement astute commercial strategy.

    Solve

    – Our expert approach to scenario planning and launch excellence gives you confidence that the differentiating potential of your product or portfolio is fully maximized during all phases of its life cycle.

    Deliver

    – As trusted advisors with access to a network of 5,500 experts in 22 countries, we have the resources to deliver a comprehensive range of services, from concept ideation to performance tracking and management, and all stages in between.

    Contact Gemma Pfister at

  • Kelly Cartwright / Event Lead

    Kelly joined the Watermeadow team in 2009, having spent the previous year honing her logistics experience with a healthcare agency in Oxford. Prior to this, she worked for a brand communications agency in London, where she supported many international companies across a broad range of sectors, planning and producing high caliber events and meetings across the globe. Kelly has successfully managed a wide range of events with Watermeadow (including large standalones, congress symposia and multi-meeting series) and she now heads up our Events Team, a dedicated group of specialist Project Managers and Project Coordinators who support our clients with the delivery of their meetings and events.

    Contact Kelly Cartwright at

  • Kat Buckle / Senior Project Manager, Events

    Kat started her career in medical communications in 2007, and has worked with a variety of international clients supporting meetings that cover a wide range of products. Kat moved to Watermeadow in 2012 and leads many of our events from advisory boards and Symposia to some of our client’s flagship standalone meetings. Kat has a thorough understanding of our client’s requirements and internal policies which alongside her passion for organisation and expertise in forging lasting client relationships, assists in achieving repeat business wins for Watermeadow.

    Contact Kat Buckle at

  • Nicola Duckworth / Managing Director

    After gaining her PhD in Endocrinological Pharmacology, Nicola started her medical writing career at Watermeadow in 2001. Since then, she has progressed to her current role as Managing Director. Nicola leads a team of around 80 staff across multiple sites to deliver world-class healthcare communications across the globe. She encourages and fosters a team approach, and is focussed on creating a working environment where staff are able to do their best work thereby allowing excellence to flourish. Nicola develops strong and successful relationships with key clients, procurement teams and healthcare professionals, striving to understand their needs in order to provide effective, multichannel solutions.

    Contact Nicola Duckworth at

  • Sarah Thomas / Senior Project Manager, Publications

    Sarah graduated from University College London with a BSc in Biology and worked for a medical publisher before pursuing a Masters in Biology (Integrative Bioscience) at the University of Oxford. Following this, Sarah worked in London for 3.5 years as the Editor of several quarterly medical journals. She has a personal interest in public health research, investigating tobacco legislation, mental health referral times, and assisting a science policy think-tank. Sarah joined Watermeadow in April 2011 as a Project Manager (Publications) and is now a Senior Project Manager (Publications). She obtained her CMPP qualification in 2012 and qualified as a PRINCE2 Practitioner in 2014.

    Contact Sarah Thomas at

  • Murray Edmunds / VP, Medical Writing Excellence

    Murray graduated in Biology in 1982 before joining the UK Pharmaceutical industry. Working for Merck Lipha, he gained wide commercial experience, working as a sales representative, field trainer, product manager (clinical nutrition) and training manager. In the latter position, he developed a particular interest in cardiovascular medicine, but also gained knowledge of psychiatry, dermatology, rheumatology, and radiography. Murray has been a medical writer since 1995 and, in 1999, Murray teamed up with former colleague, Paul Hilditch, in the newly-evolving Watermeadow. He has subsequently become Director of Medical Writing, ensuring excellence in writing quality and scientific accuracy of content

    Contact Murray Edmunds at

  • Liz Southey / VP, Medical & Scientific Services

    Liz is a graduate in Pharmacology with an MSc in Science, Communication and Culture. As part of her studies Liz worked for Science and wrote for the journal’s website for young scientists, Nextwave. After completing her dissertation on the portrayal of Tamoxifen in the media and in the scientific literature, Liz worked as Drugs Editor for a medical website, pdxmd.com, producing the pharmaceutical content for a wide range of illnesses and disorders. Joining Watermeadow in 2001 as an Associate Medical Writer, she is now VP, Medical & Scientific Services, co-leading one of Watermeadow’s business units in the creation of strategic medical education and communications programmes

    Contact Liz Southey at

  • Lesley Jacques / VP, Medical & Scientific Services

    Lesley graduated from the University of Lancaster with a BSc in pure physics and maths. Following a number of years working in the physical sciences, Lesley moved into science communication, working with clients including the UK Research Councils and Exxon Chemical. Lesley was nominated for the BT Technology Journalist of the year award, and also received a number of accolades from the British Association of Communicators in Business. In 2000, Lesley moved into a medical writing role, and has since delivered communication and publication programmes, facilitated strategy development and provided training for client teams. Lesley joined Watermeadow in November 2011

    Contact Lesley Jacques at

  • Julie Sawyers / Scientific Lead

    Julie graduated from the University of Bath in 2005 with a BSc and Masters in Biology. During her degree, Julie spent a year on an industrial placement, and returned to work in R&D when she graduated. Over the next 6 years, Julie worked as a research scientist, before moving into medical communications as a Medical Writer in 2011. Since then, Julie has worked across a wide range of educational and promotional projects, including manuscripts, slide kits, advisory board meetings and symposia.

    Contact Julie Sawyers at

  • Grant Womack / Senior Medical Editor

    Grant obtained his Bachelor of Applied Science (Hons) from Queensland University of Technology (Australia), majoring in medical biotechnology. He moved to the UK in 2001 and worked in plant engineering, drug discovery and medical research for 3 years, which was followed by 5 years in the academic and medical publishing industry. Grant’s career as a medical editor started in 2010 and his initial role exposed him to an array of project types and therapy areas, perfectly preparing him for the role of Senior Medical Editor at Watermeadow. Recently, Grant has obtained his CMPP certification

    Contact Grant Womack at

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    Ashfield Healthcare Communications expands across the UK and Europe

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    Ashfield Healthcare Communications is gold sponsor of the 13th Annual Meeting of ISMPP, National Harbor, Maryland

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