Ashfield will be hosting two sessions at eyeforpharma Barcelona, Spain, the largest pharmaceutical industry event in Europe, from 14 to 16 March 2017, as part of our continued commitment as platinum sponsor.
On day one Lee Wales, VP Strategy, will be sharing his thoughts on “The age of personalization: adopting a customer-focused mindset to create more engaging and effective medical affairs programs” at 14:30 CET within the Medical Affairs track. Join us for this session and you will learn how to:
- Gain a deeper understanding of your audience
- Create strategic and personalized communication plans
- Develop personalized content that connects.
On day two Nagore Fernandez, Head of Clinical Services – Europe, will be sharing her thoughts on “The five big pitfalls to avoid for successful patient support programs” at 15:15 CET within the Customer Engagement track. Join us for this session and you will:
- Gain insight from more than 15 years’ experience supporting patients
- Discover how to design, deliver and measure a truly differentiated program
- Take away practical dos and don’ts for success.
We are also delighted to announce that we are included in UCB’s submission for the « most valuable patient service » at the eyeforpharma awards, which will be hosted at the conference. UCB is a finalist in this category for innovative projects designed to deliver tangible outcomes. Ashfield worked in partnership with UCB to provide a nurse team and training as well as data capture, aggregation and reporting services. Good luck to all the finalists!
Our booth will be located at the entrance of the main exhibition hall. We look forward to welcoming visitors and will also be organizing a Q&A to raise money for a charitable cause: participants will answer one question on their business priorities by dropping a token in one of three boxes. We will donate €5 for every token to a chosen charity – so why not get involved and help to make a positive impact on society?
We look forward to seeing you there!