Clinical

Patient support programmes

Providing personalised care and improving outcomes

The industry has evolved from a model where the “doctor knows best” to one that is more patient-centric. In this new era, patient support programmes (PSPs) represent the biggest opportunity for pharma to directly benefit patients, improve adherence and achieve better outcomes. With the trend towards outcomes-based reimbursement, there is a lot at stake for pharmaceutical companies to better serve its patients.

Ashfield develops differentiated PSPs that are truly targeted to the patients as individuals:

  • We start by uncovering all the varied reasons for non-adherence
  • We create patient segments based on the key factors which determine adherence
  • We design customised care plans for each patient segment: this means tailoring the channels we use, the frequency of contact and the messages we communicate
  • Patients are enrolled in a care plan which is right for them, not a one-size fits all PSP

At the core of our care plans are highly skilled and trained Ashfield nurse teams. Our nurses can reach the patient via the best channel and setting for them, including home visits, telephone calls and video conferencing. The support they provide could be disease state education, administration training or reminders about the importance of adherence from diagnosis and throughout treatment.

Our care plans can also include an inbound helpline, health apps, educational websites and emails. Multichannel Patient Support Programmes allow patients to find the information and support they need, when and where they want it.

We ensure quality and compliance of the highest standard, including patient data security and the reporting of adverse events  (AEs), in line with regulations and our client’s requirements. We have implemented these patient support programmes successfully at both a country and multi-country level.

Contact Us

Anita Osborn

t+44 1530 562300

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Provision of patient helpline, to provide information and support for specific products or services as required. From product and device support to technical trouble shooting, this service may be inbound via dedicated patient information lines, or outbound to provide a specific patient focussed message.

Our success in managing support programmes is built on understanding how to communicate with patients about their disease, as well as providing the right support to help them adhere to medication.

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