Ashfield Insight & Performance is a leading global marketing skills development and assessment partner which works exclusively in the healthcare sector. Our sector focus brings a unique understanding of the specific needs and trends within healthcare marketing. Our senior training consultants have worked in various commercial roles in healthcare for a minimum of 15 years, in consumer, device, animal health and pharma environments at global, regional and local levels. This means that Ashfield Insight & Performance has an exclusive ability to assess marketing capability, develop training and build processes that are practical, insightful and flexible, allowing application across the whole variety of markets.
Click on the following for more information on ways in which we can help drive marketing excellence:
- Marketing skills assessment
We can help you identify marketing skill gaps and development needs. We offer a range of assessment solutions in a wide range of languages, including:
- Interviews with key stakeholders
- Online self and 180° assessment
- Assessment and development centres designed around your competencies and processes/terminology to provide in-depth individual and team analysis, and detailed development recommendations
- Brand plan reviews to provide guidance on areas for improvement and needs analysis for tailored training
- Competency-based recruitment toolkits
If you don’t already have one (or it needs updating), we can build a marketing competency framework, identifying key competency requirements and behavioural descriptors for different skill levels within your business. We can also develop competency-based support tools to ensure a focused, objective recruitment process for marketing roles.
- Marketing skills development
We can conduct an in-depth training needs analysis to develop a full marketing curriculum, which will implement change across your team by building the right sequence for capability development. Alternatively, we can develop a focused piece of training to meet a specific need or gap.
We have a wealth of experience developing and delivering tailored marketing training programmes across a variety of media (including face-to-face, virtual and digital) to meet client’s specific needs. We use adult learning principles to ensure that all training is engaging, relevant and outcomes-oriented. We draw on our wealth of marketing experience to bring training to life with pharma and FMCG examples, and build exercises that enable participants to effectively practise new skills.
All training is developed to align with your marketing excellence framework, language and tools. If you don’t have a marketing excellence or brand planning framework, we can work with you to develop one. See marketing process development and implementation for more detail.
As well as developing marketing excellence training, our highly skilled facilitators deliver marketing excellence training worldwide to a wide variety of healthcare clients, with participants of all levels of experience to embed marketing processes.
- Marketing process development and implementation
Our senior marketing consultants can leverage their commercial healthcare and marketing excellence experience to develop robust processes and enhance the performance of your marketing teams. Click here to find out more.
- Brand development consultancy
Our consultants can leverage their expertise to work with your brand team, to help them implement marketing excellence to address the issues your brand is facing. Click here to find out more.