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The Ashfield Solution

The Ashfield Solution was created to help pharmaceutical companies improve and optimise their investment

An agile, multichannel engagement model designed for maximum impact

The Ashfield Solution provides an agile, efficient and impactful sales model that allows you to flex resources in real-time in reaction to market events.

This transformational new approach offers tailored targeting and a promotional mix that reflects local market dynamics, formulary changes, physician preferences and behaviors, and the many different access situations sales representatives find themselves in. It also helps you respond to market changes such as margin pressure, loss of exclusivity, new product data and new market entrants.

Sales analytics and planning

Our recommended targeting and promotional mix is underpinned by a sophisticated sales analytics and planning platform – the AshfieldGuide – which uses advanced capabilities such as curve modelling, segmentation techniques, mix modelling and geospatial optimisation.

As a result, the Ashfield Solution is proven to maximise return on investment through traditional rep interactions blended with:

Measuring impact

The Ashfield Solution delivers in-depth monthly reporting on return on investment, call attainment and performance, allowing us to continuously measure the impact of each type of engagement. In this way, the promotional mix can be flexed at regular intervals to ensure maximum effect all the time.

Contact us

Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.