An agile, multichannel engagement model designed for maximum impact
The Ashfield Solution provides an agile, efficient and impactful sales model that allows you to flex resources in real-time in reaction to market events.
This transformational new approach offers tailored targeting and a promotional mix that reflects local market dynamics, formulary changes, physician preferences and behaviors, and the many different access situations sales representatives find themselves in. It also helps you respond to market changes such as margin pressure, loss of exclusivity, new product data and new market entrants.
Sales analytics and planning
Our recommended targeting and promotional mix is underpinned by a sophisticated sales analytics and planning platform – the AshfieldGuide – which uses advanced capabilities such as curve modelling, segmentation techniques, mix modelling and geospatial optimisation.
As a result, the Ashfield Solution is proven to maximise return on investment through traditional rep interactions blended with:
- Inside Sales representative calls
- Representatives on-demand through in-bound calls
- Field service representatives who deliver patient materials and sample drops (in some markets)
- Clinical nurses who can engage with both patients and healthcare professionals
- Medical science liaisons
The Ashfield Solution delivers in-depth monthly reporting on return on investment, call attainment and performance, allowing us to continuously measure the impact of each type of engagement. In this way, the promotional mix can be flexed at regular intervals to ensure maximum effect all the time.