With a challenge to create communications that resonate with many audience types, our clients need their stories to be told, and told well. Our insight-led approach to the campaign delivery includes a robust process to ensure campaign success.
- Insights – provide a clear understanding of audience needs and behaviours
- Persona development – ensures audience barriers, motivations and needs are understood
- User journeys – define the messaging and trigger points
- Campaign delivery – guarantees the right message is provided at the right time through the right channel
- Identification of metrics – enables continuous campaign success
By putting the user at the heart of our process, we aim to shape every customer experience. From interactive design, through to technological innovation and development, we strive to deliver influential communications with lasting value and impact.
Our centre of excellence for all things digital – Ashfield Digital & Creative – combines expertise in healthcare with forward-thinking ingenuity. To find out more, please contact us or see Ashfield Digital & Creative.