Humanise is based on the need to understand. It looks at the emotions that make us human. It examines the feelings we have as individuals. It defines the behaviours we show as people.
Our emotions. Our feelings. Our behaviours.
By understanding the person, we create communications that matter.
Our talented teams use our strategic planning framework to create communications that resonate with your audiences. It goes beyond segmentation. It humanises.
Based on a deep understanding of what motivates people, we get to know their mindsets, what they believe, their barriers, drivers, frustrations, aspirations and demands, through research and insights.
This deep understanding, combined with a knowledge of behaviour change theory, allows us to create compelling communication plans that deliver real-world impact, aligned with your objectives.
Humanise provides a strong basis for insightful communication planning for both internal and external programmes; from healthcare professional (HCP) education projects to patient activation campaigns; from a rapid product awareness piece through to a global product strategic launch. It can be used for all audiences – patients, carers, HCPs, experts and payers, whether you’re in commercial or medical affairs.
Because if we understand people as humans and treat people as humans, we can develop communications that impact on them as humans.
This is our Humanise approach to creating communications that matter.