Insights led strategy and tactics
We specialise in primary and secondary market research for the pharmaceutical industry. We are curious, inquisitive; always looking to understand what drives customers’ decisions and actions. Whether you work in commercial, clinical or medical affairs, our expertise, global reach, and knowledge of every stage of the product life cycle, means we can deliver the impactful insights you need to drive your projects forward.
Our primary research team offers a variety of services including segmentation, real world chart reviews, unmet needs assessment, campaign and material evaluation, as well as gathering patient insights.
Our secondary (desk) research team can deliver: structured literature searches, literature gap analyses, systematic literature reviews, publication impact assessment using a variety of metrics, landscape analyses, social media analyses, journal and congress identification, congress planners and external expert identification and mapping.
We will tailor the outputs to meet your needs, be it a simple report, a professional slide presentation or an interactive dashboard that works well for large or complicated datasets.
We are members of EphMRA, MRS and BHBIA and we abide by their codes of practice.