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Patient education and training

We provide the right mix of channels, formats and activities that are essential for effective learning

Supporting positive behaviour change

Research has shown that, when asked two weeks later, people remember*:

  • 10% of what they read
  • 20% of what they hear
  • 30% of what they see
  • 90% of what they do and say

As a result, we use the principles of multichannel delivery, variety and repetition to help patients engage with and retain important information about their condition, medication and the importance of adherence.

But experience also tells us that positive behaviour change requires more than simple reminders and education. There can be a whole range of factors acting as a barrier to adherence, such as a patient seeing the medication as a constant reminder of their condition. That’s why we use health psychology to understand the true drivers of non-adherence and personalise our approach to patients’ needs accordingly.

Nurse-led training

One of the most effective ways we deliver education and training is through our team of nurses. They provide support in areas such as treatment administration, supporting the needs of the individual at home, in the community or in hospital. They’re also trained in evidence-based health psychology techniques to help patients cope and reduce anxiety, fatigue and depression.

Patient materials

We produce a range of informative and engaging educational materials, including booklets, videos and infographics for different channels to manage the compliance process.


“The nurse was phenomenal: in-depth, personal and taught me more about my disease than my doctor did.” Patient

* Source: Edgar Dale, Audio-Visual Methods in Teaching, 1969, NY: Dryden Press

Contact us

Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.