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Insight:

A top 3 pharmaceutical company was looking for a flexible model that included an agile and sustainable salesforce which could scale up or down quickly according to market conditions and promotional requirements.

Idea:

Since the client needed coverage across 3 product categories, Ashfield Healthcare Canada provided a unique, integrated multi-channel solution.

The Ashfield Insight & Performance EDGE Sales Model and use of VEEVA CRM ensured an experienced talent pool of Field reps was trained to the highest standards in conjunction with the client. Inside Sales Representatives provided additional support and transitioned to field positions when needed.

Behind the scenes, Ashfield seamlessly managed all operational details – including sample shipments direct to healthcare professionals from our warehouse – which reduced the client’s need for program administration.

Impact:

With recruitment offices across Canada, our HR teams onboarded experienced, bilingual pharmaceutical representatives for this client. Within 45 days, 21 Field Representatives, two Regional Managers, along with a dedicated Account Manager and trainer were in place and operational. This agile, turnkey team continues to offer the client impactful results using a flexible solution that is easy to manage and cost-effective.

 

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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