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The challenge

  • The team at YoungDementia UK told us about the National Young Onset Dementia Network (NYODN)
  • NYODN is a membership body made up of individuals living with, or with an interest in, young onset dementia
  • Ashfield Digital & Creative could support the creation of the network’s brand as part of the network launch.

Our approach

  • Uncover – a stakeholder workshop to provide a clear understanding of audience desires, needs and aspirations (DNA)
  • Model – an iterative creative process whereby we worked closely with YoungDementia UK to build on the uncover phase
  • Solution – where we brought the identity to life in the development of a name, creative and brand story.

The outcome

  • Ashfield Digital & Creative delivered a comprehensive identity project for the Young Dementia UK team
  • This provided an engaging brand story underpinned by a striking creative, that represents all that the Young Dementia Network is about
  • The identity was a key component in enabling the team launch the network with confidence and impact.
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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.