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Insight

In October 2013, one of our clients wanted to promote a new urology product.

 

Idea

Working with the client’s team, Ashfield’s syndicated team of 50 medical sales representatives identified and targeted high-potential customers. The target was two GPs a day. We also targeted specific patient groups with a mechanism in place to ensure these were followed up.

 

Impact

Not only did we exceed the contact target by seeing an average of 3.60 GPs per day, but sales outperformed their target for 2014. This successful contract was extended for 2015 with increased sales resource.

 

How this helped patients

By raising awareness among GPs, they are now able to prescribe this effective drug to those suffering urological conditions.

Contact us

Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.