A client wanted to improve its sales teams’ skills and identify which training would produce the best results.
Using our proprietary in-call quality (ICQ) programme, we measured the selling skills of the 500-person sales team. Each representative’s delivery was evaluated by real-life doctors and first-line managers.
Based on the programme’s results, we recommended a training program that was implemented by the client. When we repeated the ICQ six months later, selling skills had significantly improved.