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A client wanted to improve its sales teams’ skills and identify which training would produce the best results.



Using our proprietary in-call quality (ICQ) programme, we measured the selling skills of the 500-person sales team. Each representative’s delivery was evaluated by real-life doctors and first-line managers.


Based on the programme’s results, we recommended a training program that was implemented by the client. When we repeated the ICQ six months later, selling skills had significantly improved.

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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