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Insight
This client approached us because they wanted an effective team to make medical visits and pharmacy sales, promoting their product to a larger audience.
Idea
We began by conducting a small pilot programme in Valencia, using four experienced representatives. The team started seeing good results very quickly, so the client expanded the team to 16 representatives and two area managers.
Impact
Today, the team has 21 representatives and two area managers. It covers 8,500 general practitioners, 3,600 nurses and 11,600 pharmacies.
How this helped patients
By raising awareness of the client’s product among such a large number of doctors, nurses and pharmacists, we have helped to broaden the therapy options available to patients.

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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