Our client had been using a syndicated team to selectively support its product portfolio. We proposed that a dedicated team would give them improved coverage across a diverse customer base.
We recommended a dedicated team managed by the client and operating as a fully integrated part of their sales effort.
The team played a key part in increasing the client’s market share and driving sales of more than €10m. As a result, the agreement for the provision of the team was extended for a further year.
How this helped patients
Both patients and the healthcare system benefited from the improved provision of high-quality, cost-effective medication.