Delivering integrated healthcare communications for launch
Global multichannel launch activities.
- Potential blockbuster product entering market where company has no therapeutic heritage
- Competitive market with one major dominant, multiple new entrants & multiple indications with differing launch timings
- Potential confusion through varied dosing schedules for different indications.
- Develop a global multichannel plan to rapidly disseminate messages to multiple audiences
- Build a strategic plan to support imminent and future launches
- Assess current and future data to identify areas of product differentiation to drive strategic plan.
- A patient-centric approach across all multichannel activities
- An insight based digital engagement strategy based on true market assessment
- Strategic input and challenge, working as active partners to devise medical strategy and innovative multichannel plan.