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The challenge

  • Potential blockbuster product entering market where company has no therapeutic heritage
  • Competitive market with one major dominant, multiple new entrants & multiple indications with differing launch timings
  • Potential confusion through varied dosing schedules for different indications.

Our approach

  • Develop a global multichannel plan to rapidly disseminate messages to multiple audiences
  • Build a strategic plan to support imminent and future launches
  • Assess current and future data to identify areas of product differentiation to drive strategic plan.

The outcome

  • A patient-centric approach across all multichannel activities
  • An insight based digital engagement strategy based on true market assessment
  • Strategic input and challenge, working as active partners to devise medical strategy and innovative multichannel plan.
Contact Us

Contact us

Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.