The challenge

  • Potential blockbuster product entering market where company has no therapeutic heritage
  • Competitive market with one major dominant, multiple new entrants & multiple indications with differing launch timings
  • Potential confusion through varied dosing schedules for different indications.

Our approach

  • Develop a global multichannel plan to rapidly disseminate messages to multiple audiences
  • Build a strategic plan to support imminent and future launches
  • Assess current and future data to identify areas of product differentiation to drive strategic plan.

The outcome

  • A patient-centric approach across all multichannel activities
  • An insight based digital engagement strategy based on true market assessment
  • Strategic input and challenge, working as active partners to devise medical strategy and innovative multichannel plan.
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