Our client wanted a better way to target pharmacies, raising awareness and sales of its product.
We developed a strategy involving a field-based sales team supported by a call centre coordinator. The coordinator was the key to its success, making sure the sales visits were as effective as possible. This involved preparing for the visits up to five weeks in advance, then reminding the pharmacy 48 hours before.
After a successful six-month trial, the program was expanded to include 16 representatives, as well as the coordinator.
How this helped patients
The program enabled pharmacists to expand their knowledge of the therapies available, equipping them to better advise patients on their options.