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The challenge

  • The meeting is an established annual event which has a standard running format so needs to be kept fresh
  • Flight access for delegates was key when choosing a destination and venue
  • Due to the seniority of attendees and their limited time to meet, we anticipated a number of ad hoc meeting requests

Our approach

  • Venice offered the best accessibility for the majority of delegates and a new, fresh setting for the event
  • The city's uniqueness offered opportunities to add value to the event; delegates loved getting transfers in water taxis
  • We organised a themed masquerade evening, serving traditional cuisine in a typical Venetian venue
  • To keep the meeting content fresh, a rapper was hired to open the event as an alternative to a formal welcome address

The outcome

  • Through negotiation with the venues and through grouping the ad hoc meetings we were able to generate cost savings which amounted to €1.1m
  • Using the a dedicated delegate feedback app, the event attained a score of 8.03/10 - a substantial increase on the previous year
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Savings

€1.1m

Delegate Feedback

8.03/10

This event will remain in my mind for a long time. Great content, brilliant staff and an unforgettable location.

Senior Manager

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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