Case studies

Expert product positioning and field force training

Commercial

A training and selling approach that accelerated success

Insight

Our client lacked a concise product message and needed to increase the impact of their sales calls.

 

Idea

Find a crystallised message and implement an impactful sales call model.

 

Impact

We created a clearer message, increased the call impact and improved sales force motivation.

 

The client said

“The training was very helpful. It provided many good ideas for us to become more successful in selling our products.”

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