Our full service multi-country solution enables our client to expand across the EU
Our client had a presence within Ophthalmology in four EU markets and wanted to expand to 15 countries
- Our client requested us to roll out services, including countries where they had no current presence
- They asked us to support established brands and prepare for new launches
- This required marketing, embedded sales, general management, medico-legal sign-off and pan-EU CRM
- We gathered and built a unique menu of services that could be deployed and tailored to each country’s requirements
- The entire project was managed at above-country level by an Ashfield Project Director and EU Client Director
- Ashfield in-country teams delivered a focused resource at a local level
- Ashfield has achieved local formulary access and new product launch sales significantly higher than target
- We established a commercial, medical and marketing presence in 10 countries to date, without the cost of building in-house infrastructure, and created launch plans for other markets
- Our teams were assessed for commercial effectiveness and achieved higher scores than the industry average
UK industry average In Call Quality score
Ashfield UK KAM In Call Quality score
Speak to us about how we can provide tailor made solutions for you.
Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.