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The challenge

  • Our client was launching a product in the busy asthma market
  • They wanted to achieve 2.5% market share

Our approach

  • Ashfield deployed a dedicated team of 28 reps and two area managers
  • The Ashfield team worked alongside the client’s rep team as a sales support team in their high potential areas

The outcome

  • Ashfield helped increase market share by 45% above target
  • Market share in the Ashfield territories (combined Ashfield and client) was 92% higher than the client-only territories - see below
  • The Ashfield territory (combined Ashfield and client) was 18% higher than the national average
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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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