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The challenge

  • Our client wanted to increase sales for a mature product
  • They also needed to launch new specialty products within the Family Practitioner arena
  • They requested a team of reps including first line managers and a sales manager

Our approach

  • We hired a new sales manager with a proven track record to lead the team and increase sales on behalf of the client
  • The client has named the Ashfield team their 'Family Practitioners Team'
  • The team has successfully launched a website dedicated to HCPs
  • We've partnered with the client throughout to ensure the team are successful and delivering a high quality output

The outcome

  • The reps are achieving 20 – 25 calls a day (the average in Turkey is 15 depending on the customer group)
  • The team is detailing a specialist product to Family Practitioners and within six months they have achieved 15% growth
  • We continue to develop the partnership with the client – and they are increasing the team size
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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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