Whereas most physicians in this specialty generally prescribe multi-pill solutions for the treatment of this condition, our client had created a novel one-pill approach to help patients.
To promote the product, we developed a comprehensive commercial model including sales force and marketing staff. We also conducted segmentation and targeting through our Medical Dialogue Center.
There was an immediate uptake of the brand after launch and a significant sales increase.
The client said
“The Ashfield sales team met sales targets and new brands were licensed due to the successful commercial model.”