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Insight

Our client needed to relaunch a product after five years of non-promotion and slowing growth. In a declining market they faced a real challenge.

Idea

We proposed a pilot to prove that our concept for promoting the product was effective, then created a dedicated team to roll it out.

Impact

The pilot was very successful and over the following three months became a syndicated, then a dedicated team. We turned negative growth of 8% MAT into +28%, creating the only positive growth in the IMS market category.

The client said

“The engagement and insights we received from you have been critical to our success. To produce growth rates of 28% MAT in a declining market shows the value of this great team. They feel like part of our own company.”

How this helped patients

By raising awareness of the client’s product, we created more therapy choices for doctors and patients.

Contact us

Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.