Our client needed to relaunch a product after five years of non-promotion and slowing growth. In a declining market they faced a real challenge.
We proposed a pilot to prove that our concept for promoting the product was effective, then created a dedicated team to roll it out.
The pilot was very successful and over the following three months became a syndicated, then a dedicated team. We turned negative growth of 8% MAT into +28%, creating the only positive growth in the IMS market category.
The client said
“The engagement and insights we received from you have been critical to our success. To produce growth rates of 28% MAT in a declining market shows the value of this great team. They feel like part of our own company.”
How this helped patients
By raising awareness of the client’s product, we created more therapy choices for doctors and patients.