The client was preparing for a major launch and needed a partner who could combine therapy-area expertise and a proven track record in medical education and digital learning expertise.
After identifying that Medical Scientific Liaison (MSL) training was one of the client’s priorities, we were able to offer the combined and complementary services of our Insight & Performance and Healthcare Communications areas. This distinguished us from other companies by highlighting the value a specialised training company can bring.
The client was able to rely on the combined strengths of our two business units to navigate development and launch their digital training.
The client said
“A key factor in our decision to work with Ashfield was their therapy-area expertise and experience of launching digital learning on our systems.”