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The challenge

  • Low awareness and understanding of particular cardiovascular condition and no treatment advances in decades
  • Limited media interest and reporting of disease
  • Client had seminal data on the horizon, but no receptive audience as awareness of the problem was low.

Our approach

  • Increase focus and attention on the disease as a serious condition using the media prepare for market entry of new drug
  • A media briefing live from the Emergency Room to increase awareness of the disease
  • Media hook generation: A survey of 10,000 people to help tell our story.

The outcome

  • When the drug data came journalists were primed and prepared to cover the story: Integrated communications campaign reach >1.5bn
  • 3x front page headline splashes of study results and >1200 pieces of positive coverage across top tier publications
  • Covered by all major English language TV news channels and first ever live tweeting from an FDA Advisory Committee.
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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, telesales, nurse educators, patient support programmes, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.