Physicians World Europe

Understanding patients to facilitate behavioural change

The healthcare environment is more open and transparent than it has ever been. More and more patients are taking the initiative and utilising the wealth of accessible information that digital offers to self-diagnose, question experts, seek opinions, engage in conversations, and collaborate and empathise with other patients. In short, they are becoming a more powerful influencer within the healthcare ecosystem.

At Ashfield Healthcare Communications we believe that is a good thing. Partnerships, collaborations, co-creation and a shared desire to improve patient lives is an ethos shared by pharma companies, healthcare professionals and patients. Where we fit in is in helping that process along; facilitating discussions, understanding patients’ needs and ensuring communications and activities are planned and delivered.

Our Patient Engagement team utilises the immense scientific resource available at Ashfield and combines that with robust insights and evidence-based strategy to ensure that our clients are engaging in the right way, at the right time with the right people.

Learn more about our Patient Engagement Programs.

Insight-driven scientific and medical education platforms

Our insight-led commercial and medical affairs communications strategies thoroughly assess your data, target audiences and competitors, while always considering the ever-changing healthcare landscape. Moreover, we ensure the engagement of your internal multidisciplinary team to create relevant and powerful scientific programs which benefit your stakeholders.

Connect with us now to find out how we can help.

Blending innovation with traditional formats to engage audiences

Effective engagement with key audiences is a critical aspect of your medical communications plan. By blending traditional live meetings with innovative virtual delivery, we provide you with tailored solutions which specifically meet your objectives. Furthermore, with our insight-driven success in building and delivering meeting programs, we can help you extend the reach of your live and virtual meetings and maximize the experience of all your attendees.

Beautifully crafted design

Our specialists are driven to create brilliant creative communications. We work collaboratively with you to enhance the communication of science. Our team is our asset. They are the ones who create the strategies, the user experiences and the branding and creativity. They are an eclectic bunch; made up of ambitious, proud and fiercely competitive people. There’s one thing we all have in common and that’s our desire to create things that connect.

Our strategic methodology starts with insight-led thinking and stakeholder collaboration. We focus on articulating the messages, aspirations and positioning of your projects, and quickly shape ideas into visual concepts. Making real the ideas, we express the brand across multiple communication channels and formats, strongly believing that delivering the right information at the right time via the right channel is key to a successful campaign.

To find out more, please contact us or see Ashfield Digital & Creative.

Contact Helen Hey at

• t+44 1625 664093
• eSend email

Strategic thinking and innovation

Our experts develop original and insight-driven solutions. Working in partnership with you we deliver big ideas across every communication channel.

Our approach is always insight-led, with our strategists scoping out the landscape and identifying metrics for your campaign’s success. Putting the user at the heart of the journey, we aim to shape every customer experience. From interactive design, through to technological innovation and development, we strive to deliver influential communications with lasting value and impact.

Our centre of excellence for all things digital – Ashfield Digital & Creative – combines expertise in healthcare with forward-thinking ingenuity. To find out more, please contact us or see Ashfield Digital & Creative.

Contact Helen Hey at

• t+44 1625 664093
• eSend email

Connecting science with communications

Our 40 years of experience in publication planning excellence ensure we know how to effectively disseminate data. However, to truly understand what is communicated and heard, we use PinPoint.

Our PinPoint approach integrates classical and digital channels to determine whether medical opinion and understanding reflects published data. Moreover, we employ unique alternative metrics to identify the most relevant communication channels and measure the true reach of your publications and data.

Our highly qualified and insightful medical writing teams will work with you to understand your specific needs, to develop an effective and customized multichannel publication plan. Operating from principles of trust and transparency we liaise with authors, journals and internal stakeholders to translate complex scientific data into clear, clinically relevant publications.

The teams working with you are fully trained to follow all relevant codes of practice, including good publication practice, and your own internal compliance procedures.

Contact Barbara Francis at

• t+44 1625 664093
• eSend email

External expert engagement connected across multiple channels

Wouldn’t it be great if you . . .

– Had a robust, 360° process for identifying and profiling contemporary external experts in both traditional and digital spaces?
– Found a customized, flexible and dynamic solution to ensure that external expert identification is aligned to your specific objectives?
– Were able to capture peer nominations to truly understand networks and real-world connections?
– Knew that your medical communication would be consistent, relevant and compliant with guidelines and codes of practice?
– Could define a clear strategy for external expert engagement and create credible programs and tactics?

Our proprietary approach for identifying, mapping and profiling your external experts – which we call eX3– is built upon a foundation of industry-leading insights, innovation and excellence. From planning your strategy to planning your tactics, execution to engagement, our contemporary range of modular services will create a customized platform for the identification and subsequent engagement of respected external experts across multiple channels.

Insight-driven Medical Education programs that improve patient care

We are passionate about collaborating with you to support healthcare professionals in achieving the best possible outcomes for patients. We strive for excellence in all aspects of medical education.

Our agencies ensure that each initiative they undertake is:

–  Accurate and credible
Our specialist teams offer industry-leading insights across a vast range of therapeutic areas. Furthermore, we’ve built strong relationships with leading scientific experts, including professional bodies, to ensure that knowledge shared is unbiased, trustworthy and contributes to all aspects of professional development.

– Accessible and engaging
In their hectic schedules, healthcare professionals and patients need a variety of access points to education. As such, be it traditional classroom-based sessions or on-demand webcasts on multiple devices, we have the skills and resources to deliver. Whichever format we use, we work hard to ensure the information is presented in a stimulating way that engages audiences and maximizes knowledge retention.

– Able to improve patient care
For us, delivery is only the first half of a project. We also aim to understand what delegates have learned, and the impact the program has had on them. Only by doing this do we build a collaborative partnership that enhances the clinical impact of your initiatives.

Bringing the stories behind the science to life

We understand the need to communicate the stories that often lie hidden within complex clinical or technical data, in order to educate, inform and engage audiences. We do this by:

Identifying what matters to our audiences

– Our Scientific PR specialists combine deep scientific knowledge and understanding with communications expertise which allows them to cut through data, product or disease facts and identify what really matters to different audiences. Understanding our audiences and knowing what matters to them allows for insight-led, targeted communications programs which result in genuine engagement on topics important to our clients.

Communicating stories, not just facts

– Through targeted story-telling we can bring to life the impact of our clients’ medicines and healthcare strategies on patients’ lives and clinical practice. We do this by ‘unwrapping’ data and interpreting it in ways that make the story it’s telling easily accessible and memorable, while still ensuring the science is at the heart of the stories we tell.

Knowing which communications channels to use, and when

– Our scientific PR programs are part of integrated, pharma brand-marketing strategies and are designed to reach audiences through multiple communications channels, including traditional medical and consumer media (print, broadcast, radio, digital, video), social media (including blogs, Twitter, content hubs), thought leaders (including healthcare professionals, patient/consumer groups) and employees.

Measuring impact

– The benefits of scientific PR can be significant; we understand the need to make these benefits tangible and demonstrate return on investment for our clients. We work with clients to understand the metrics most meaningful to them and set appropriate targets for medical communications initiatives before they commence.

Contact Dominic Elliston at

• t+44 20 7663 2266
• eSend email
• wLinkedIn

Interactive learning solutions built upon expert content

Using blended learning techniques combined with our in-house scientific expertise, we develop insight-driven training solutions which address all your learning needs. With access to a wide range of platforms and devices, we provide the highest quality content to enhance learning and development. Whether it is full service training platforms or individual learning modules, we have the expertise to deliver insightful, flexible, end-to-end solutions that help your audiences get the knowledge they need.

Industry-leading strategy for your brand and portfolio

Our healthcare strategic consulting agency, InterPhase Consult, fully understands your markets and business, can solve the challenges that determine the success of your brand or portfolio, technology or business, and delivers innovative and durable solutions for long-term advantage.

Understand. Solve. Deliver.

Understand

– Our customer-centric solutions are designed to help you go beyond market understanding to design and implement astute commercial strategy.

Solve

– Our expert approach to scenario planning and launch excellence gives you confidence that the differentiating potential of your product or portfolio is fully maximized during all phases of its life cycle.

Deliver

– As trusted advisors with access to a network of 5,500 experts in 22 countries, we have the resources to deliver a comprehensive range of services, from concept ideation to performance tracking and management, and all stages in between.

Contact Gemma Pfister at

• t+44 1625 664125
• eSend email
• wLinkedIn