Ashfield Meetings & Events | Exhibits have been shortlisted for the Best Trade Show Exhibit at the Experience Design & Technology Awards 2016. The awards will take place on 15 November at Paris Las Vegas.
The Experience Design & Technology Awards, in association with Event Marketer, are judged by client-side marketers, design authors and professors, and were created to recognise the brands and partners that create the best designed experiences and engagements.
Ashfield Meetings & Events | Exhibits designed and built the exhibit in partnership with their client, AbbVie. It showcased their product HUMIRA® at the Annual European Congress of Rheumatology (EULAR) in 2016. HUMIRA® is a leading treatment for conditions such as rheumatoid arthritis, axial spondyloarthritis and psoriatic arthritis.
The booth design created an inspiring space that reinforced their market leadership, focused on patients, and highlighted the innovative approach that AbbVie continue to take in delivery of treatments. By identifying their audiences’ learning preferences we mapped out their educational needs and implemented a suite of appropriate engagement tools to deliver the right content in the right format, at the right time, personalised to the users’ individual educational needs.
The core concept had three different experiential areas each providing insight into AbbVie’s brand campaign and further information on HUMIRA®. It also allowed attendees the opportunity to choose which area was most relevant or interesting to them, aligned to their learning preferences.
Click here to see the full shortlist and learn more about the Experience Design & Technology Awards.