Andrew Moore (Head of Technology & Compliance, Ashfield Meeting & Events) recently partnered with Pierre Metrailler (CEO, SpotMe) to deliver a session at the Meetings Show that discussed app-based solutions for capturing real-time Transfer of Value (ToV).
The audience consisted of pharmaceutical meeting planners that were faced with changes to compliance legislation in 2016. This has subsequently meant that all pharmaceutical companies across Europe have to publically disclose all Transfer of Value associated with HCP interactions – including at meetings and events.
In this video, filmed prior to delivering their session, Andrew and Pierre were questioned by show organisers about the changing compliance landscape, what this has meant to pharmaceutical companies and their event activity and what potential solutions are available.
Following the interview, Andrew and Pierre delivered their session showcasing the collaborative solution developed between Ashfield and SpotMe to capture real-time reporting with a simple and easy-to-use interface. Since using the app pharmaceutical companies have reduced reporting costs by over 60% and increased reporting accuracy by 20%.
For more information on how you can use apps to maximise your event strategy and drive compliance, contact Andrew Moore.