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Andrew Winterburn (Global Business Director, Ashfield Meetings & Events) will present a keynote session on the future of medical meetings at a compliance seminar organised by the International Pharmaceutical Congress Advisory Association (IPCAA) on 9 March in Copenhagen.

At 8:45, Andrew will be sharing insights from a recent survey on healthcare professional preferences and behaviours commissioned by Ashfield to support views on what the future looks like for medical education.

Our recent survey highlights what drives HCPs to attend scientific meetings, what criteria they use in evaluating them, and how they see the scientific meetings of the future evolving. It asks whether changes in legislation and shifts in technology will facilitate remote learning. Will HCPs continue to travel halfway around the globe for a scientific meeting, advisory board or standalone, taking days away from their practice? Or, will they become increasingly selective, looking for alternative medical education channels and only attending in person those meetings known to deliver a return on their investment of time and money? For answers to these questions and more, register your interest to receive our white paper – Future Of HCP Meetings – here, which will give you priority access.

Following Andrew’s hour-long keynote, a panel session will see members of EFPIA, IPCAA and MedTech share a lively debate on the future possibilities for medical education.

The IPCAA Annual Seminar On Compliance runs between 8-9 March at the Hilton Copenhagen Airport. The two-day interactive workshop aims to openly discuss and debate healthcare compliance with medical societies and meeting practitioners with the purpose of enhancing the dialogue between all the major players in medical meetings.

As well as looking at the future of medical education, the event will also cover developments in meeting compliance and the importance of reputation.


Andrew Winterburn to present keynote at IPCAA compliance seminar

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