‘Malcolm McDonald on Key Account Management’ is a collection of wisdom and insight into key account management, which features a section on the future of KAM by Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK.

Written by Professor Malcolm McDonald and Beth Rogers, who have over 20 years’ experience each in researching, teaching and consulting on key account management, the book features inputs from several industry leaders from across the globe – including our very own Karen Bell.


The book covers the following topics:

  • The balance between achieving growth through the development of key accounts and serving key accounts, without letting costs become prohibitive
  • The implementation of best practice in key account management in a confident and successful manner through a highly practical, step-by-step approach
  • Rich learning features, including mini-cases, narratives, examples, diagrams, and visually represented models

You can purchase a copy of the book by following this link.

To find out more about Ashfield’s services in the UK, or to discuss how we can support your brand with a handpicked key account management team, contact Karen Bell on +44 7823 535956 or email Karen Bell.