This week (16th October), Ashfield attended and sponsored the 8th annual eyeforpharma Marketing and Customer Innovation Europe event in London.
The Marketing and Customer Innovation conference is a unique event that this year focused on building meaningful relationships in the digital era – it is attended by the most forward-thinking leading marketers in Europe, including speakers from Lilly, Leo, Boehringer Ingelheim, Grünenthal and many more.
Ashfield’s Mark Gibson, International Business Director and Karen Bell, UK Business Development Director led an afternoon workshop entitled “Integration of personal and non-personal channels for maximum impact and returns”.
Despite a busy agenda, the event as a whole was well planned to deep dive into particular areas of interest:
- Redefining HCP relationships
- Embracing digital
- Educating to innovate
- Analysing data for actionable insights
From our perspective, the event gave us access to industry leaders and we had strong attendance at our workshop – by attending our session, we hoped to provide insights about the integration of personal and non-personal channels.
Our workshop explored solutions and possibilities for both centralised and decentralised teams across commercial, medical and patient engagement. Covering:
- The inputs: metrics, analytics and insights that help to determine the optimum model
- The outputs: the multichannel engagement model required to maximise ROI on sales and marketing investment
- The nuts and bolts: how the ability to flex resources can be achieved
If you missed our workshop but would like to find out more about our unique multichannel optimisation model, click here.