Improving lives is something that is engrained in Ashfield’s culture – it’s the Ashfield Way. In fact, at Ashfield, we do this every day by working with our clients to help healthcare professionals and patients get the medicines, knowledge and support they need.
By partnering with YoungDementia UK, Ashfield Digital & Creative, an Ashfield company part of UDG Healthcare plc, has been able to donate its expertise in creating content and communications that engage and connect, by developing a new brand for the UK-based Young Dementia Network. This new initiative will enable the creation of a community; one that includes people living with young onset dementia, their family and friends, as well as organisations and professionals who work in the fields of dementia and social care. The Network will ensure that everyone affected by young onset dementia will be informed, feel connected to others and enabled to live life to the full.
Ashfield Digital & Creative was happy to undertake this pro-bono creative project as an extension to both the Ashfield Way and specifically Ashfield Cares – a global impact on society initiative which works to support various charitable causes and programmes through fundraising activities and the provision of time and skills.
Andrew Binns, SVP Strategy & Planning, Ashfield Digital & Creative, commented: “It was important that we developed a believable, pragmatic and implementable brand story that truly represented the organisation and all the stakeholders. By working with the team at YoungDementia UK we have created a brand story that we’re all incredibly proud of.”
Added Tessa Gutteridge, Director, YoungDementia UK, “We’re so grateful for the work that Ashfield Digital & Creative has provided on this project. It was such a pleasure to work with the team and their expertise and support has meant we’ve got a vibrant brand which will appeal to people affected by young onset dementia and professionals alike”.
The Network and its brand were officially launched at the Young Onset Dementia: Different Impact, Positive Solutions conference on 27 September which was attended by more than 230 people. The conference presented a combination of personal experiences, practical solutions and national initiatives designed to improve the lives of people with young onset dementia. Sarah Plummer, National Development Manager, YoungDementia UK, officially launched the Network and said this of the event, “We’re excited to have launched the Network at the largest young onset dementia conference of the year. We’ve had a great response so far and already Network members are telling us they want to be a part of this movement so they can improve services for younger people with dementia and connect with others. We’re looking forward to a very busy 2017 as we get the Network activity underway.”
For more on YoungDementia UK or to find out how to join the Network, please visit youngdementiauk.org.
To read more about the creation of the Young Dementia Network brand read our blog.
About Ashfield Digital & Creative
Ashfield Digital & Creative is an 80+ strong team within Ashfield Healthcare Communications, part of UDG Healthcare plc, delivering multichannel marketing, digital and technical solutions, creative and brand campaigns and strategic content engagement consultancy. Innovation thrives in the creative environment the team has developed in our UK and US offices.
Our team is our asset, the people who create the strategies, the user experiences and the branding and creativity. They are an eclectic bunch, made up of ambitious, proud and fiercely competitive people. There is one thing we all have in common and that’s our desire to create things that connect. Because if we don’t, we fail.
For more information please contact Candace Shaw, Communications Director, Ashfield Digital & Creative firstname.lastname@example.org.