Ashfield Digital & Creative is proud to announce the granting of the status of Fellow of the Chartered Institute of Marketing (CIM) to Andrew Binns. This status is the culmination of over 15 years in strategic marketing which has seen Andrew influence marketing throughout a number of sectors including FMCG, sport, hospitality and most recently the pharmaceutical industry.
Since joining the team at Ashfield Digital & Creative as Senior Vice-President 3 years ago, Andrew has proved himself to be an influential presence within the agency. He has encouraged the team to push the boundaries in pharmaceutical and healthcare marketing communications – daring them to think differently, and instilling in his team the ambition to aim higher and strive for better results for our clients. He is an advocate of the need to understand the audience, identify the behavioural change required, then, and only then, define the appropriate tactics to achieve this.
Andrew’s opinions in marketing are frequently sought after and have seen him take various roles including senior judge for the Communiqué Awards, and regular contributor to publications including Pharmaceutical Market Europe (PME).
Andrew Binns shared: “The CIM is an organisation I have respected ever since I began my career in marketing over 15 years ago. They have supported me through various qualifications and courses. I am truly proud to be awarded the status of Fellow of CIM and look forward to continuing my great relationship with this prestigious organisation.”
David Moore, Executive Director, said: “I am extremely pleased to see Andrew gain this recognition. The relationship he has forged with the CIM has not only benefited Andrew, but also our wider team and since taking a leadership role at Ashfield Digital & Creative I have seen the impact this has had on our agency through the wide range of training and networking opportunities. Alongside Andrew’s vast experience in strategic marketing this membership provided skills which his team has been able to take to their clients enabling them to look at pharmaceutical communications from a different perspective which enables everyone to innovate and evolve.”
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