The theme of this year’s Patient Summit Europe ‘The Medicine is Just the Beginning: use patient insight to deliver holistic health impact – and a streamlined business plan’ is set to stimulate lots of interesting conversation and debate around how departments need to realign themselves and their goals in a way that resonates with patients, and importantly - how to do it.

Ashfield is proud to be a supporting sponsor of the conference, taking place 19 – 20 October, and will be hosting a workshop session at 14:50 on day 1, where Jessica Brueggeman, EVP Health Behaviour Group, MicroMass Communications, and Jo Fearnhead-Wymbs, Patient Engagement Director, Ashfield Healthcare Communications, will be sharing insight into:

The key to improving patient outcomes and brand performance

  • Traditional pharma marketing approaches that only provide education and information are not enough to change patient behaviour
  • Evidence-based strategies from behavioural science and health psychology provide a roadmap to change patient behaviour
  • In this workshop, you will gain an understanding of the factors that impact behaviour, evaluate traditional patient support tactics, and identify ways behavioural science strategies can be incorporated to achieve better outcomes.

If you’ll be at the conference and want to be part of our discussion, please do join our workshop as we’d love you to be part of the conversation.