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Ashfield Meetings & Events is delighted to announce the recent transition of Dan Walker into the role of Head Of Live Events.

Having been a key member of Ashfield and its sister brand SPARK THINKING since joining the company in 2008, Dan transitions to the new role from his previous position as Head Of Content.

Dan, who is now responsible for a team of Content Producers and Production Managers, commented: “My role, along with the team, is to take a brief, understand the business strategy and translate these into clear event objectives and engaging environments. We advance ideas which support the structure of an event, and develop these according to scope and creative route. We’ll consider audience engagement strategies, innovation and technology, group activities and any other unique and inspiring solutions that an event may benefit from.”

Jo Brook (Engagement Director) commented: “With more demand than ever for full-service events with a creative and content offering, this is a really exciting time for Dan and will be of much benefit to the company. We have a strong reputation in the industry and our business continues to grow as a result of the quality and innovation that we are provide to our clients.”

Dan continued: “The team is an amalgamation of our skill sets from across Ashfield Meetings & Events and SPARK THINKING and they will be invaluable to all of our clients. I’m looking forward to maintaining the momentum of full service growth and increasing our footprint across these services.”

Dan’s move into his new role has created additional opportunities. Graham Lord transitions into the role of Technical Producer, allowing Graham to focus not only on the delivery of the production, but to also get involved at the ideas stage and have full oversight of the event production.

Ewan Jamieson also moves into a Communications Executive role. He will support Dan with the development and delivery of content, as well as advising internal and external audiences on the most appropriate channels for their target audiences. Ewan is a digital guru and will continue to help develop internal skills by running regular workshops on areas such as digital, web and social.

Dan Walker

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