Ashfield Meetings & Events, a full-service global event management agency, was the highest placed entrant in the Pharmaceutical & Life Sciences category at the EVCOM Live Awards last week. The event was delivered on behalf of Bayer UK and received the silver award from the judges. No gold award was given.
Ashfield provided the venue sourcing, logistical support, production, AV and creative theming for the Bayer UK conference that was attended by 450 attendees from their pharmaceutical, consumer, crop science and animal healthcare operating divisions.
In addition, Ashfield worked collaboratively with Rapport to deliver the messaging and content to ensure the new business positioning and strategy was translated into an experiential event.
The judges commented on the winning submission: “Clear, strong objectives from the outset have led to an innovative and highly engaging event. The project clearly met the brief with an increasing understanding of what it meant to be a life sciences business over the course of the event. The theme and messaging were strong and will live on.”
Dan Walker (Head Of Content, Ashfield Meetings & Events) commented: “We work very closely with Bayer and have developed a deep level of trust and understanding in the five years that we have partnered together. We are delighted to see that our hard work has been recognised by EVCOM.”
Victoria Hunter (Head Of Events, Bayer) elaborated on the event: “Ashfield utilise their knowledge of our business and the healthcare and life science markets to deliver innovative and exciting concepts. This year it allowed us to create one of the most successful UK conferences to date at a pivotal time in communicating the strategic direction of our business.”
The EVCOM Live Awards celebrate the very best in live events and associated services. The awards are impartially judged by industry experts and are one of the most coveted awards in the industry.