On April 20th and 21st, Ashfield in the US attended eyeforpharma Philadelphia. As gold sponsors and with featured speaker John Gerow, we had a successful event networking and sharing information about the Customer Service Model.
Both days had full schedules inclusive of presentations, networking events, and exhibits. Our team at the event included representatives from our business development team – Julie Kelly and Anthony Caggiano – as well as Greg Kloiber of Ashfield Healthcare Communications. Eyeforpharma is broken down into six tracks of presentations, but one major theme was patient focus.
On day two, John Gerow presented the Customer Service Model – an innovative new approach to provide greater ROI and value to both HCP, their staff and of course, patients. This model has proven to increase revenue over the lifecycle of a brand and generated a great deal of interest and questions from our audience.
The Customer Service Model takes a different look at field sales to create greater value and frequency of contact with offices. It’s proven that prescribers still prefer office visits, but the world and healthcare landscape are changing. Pharma is asking how to keep up with those changes – retain its reach while building brand value. The Customer Service Model increases frequency of visits, service drops and overall total visits while saving on the cost associated with traditional field teams.
John’s presentation elaborated further on the difference between the two reps and how companies can experience the benefits of this new model. Understanding the impact and minimal risk involved, guests at eyeforpharma were eager to learn more. We had many visits to our booth and great conversations with other thought leadership in the industry.
Overall, the level of interest and engagement from guests, presenters and vendors made the event an exciting occasion. Staying up to date and ahead of trends keep us continually aligned with our values – quality, partnership, ingenuity, expertise, energy.
To learn more about the customer service model, download the infographic and contact us for details on how this model can transform your business.