Ashfield Digital & Creative, alongside our colleagues at Watermeadow Medical and our clients at Edwards Lifesciences, are thrilled to announce that we have been shortlisted for a PM Society Award in the Primary Care Campaign category for ‘Listen to the Heart’. A campaign focused on the lifesaving opportunity available to GPs through the early identification of aortic stenosis.
Speaking about the collaboration, which led to this campaign, Ashfield Digital & Creative Senior Vice-President Andrew Binns said, “This entry demonstrates the impact that can be achieved when strategic insights and creative come together. This project was a brave and exciting approach to communications and it would not have been possible without our clients Dirk Iden and his fantastic team from Edwards Lifesciences. They wanted to take a new approach to their campaign collateral and trusted that our methodology would ensure they achieved this”.
Added by Dirk Iden, Edwards Lifesciences, “We highly appreciated Ashfield having the courage to challenge us through the process with good thinking and out-of-the-box proposals. It is essential to find partners that help you to get to the next level without fear but rather with an ambition to be successful. We truly enjoyed the journey and proudly look at the results”.
The awards, taking place at the Grosvenor House Hotel, London on Friday, 2 February, will bring together the best in advertising and marketing communications in the pharmaceutical and healthcare industry to recognise the most creative and engaging work in the industry.