The awards ceremony, held at The Seven Dials Club, Covent Garden, London on Friday 7 October, drew leading event and communication agencies from across the UK to honour outstanding performance in corporate social responsibility and sustainability, including environment, diversity, equality, community, charity initiatives, education, ethical, health and welfare issues.
Ashfield won the top prize in the Conference (Screen) category for ‘A vision for the future: an AIDS-free generation’, the first in an emotive series for ViiV Healthcare which shares the stories of those who suffer most, but whose voices are heard least. In this piece the voices of children are the unifying creative concept from which we developed a narrative and creative; emblematic of childhood experience and a powerful way for adults to connect with the inner world of a child.
Speaking about the win, Ashfield Digital & Creative, Creative Director Jim Park said, “This win symbolises the culmination of eight months of extensive commitment from a wide group of individuals, including patients and patient groups from around the world, poets and rappers as well as our team of motion graphic specialists who recorded hours of audio to create the movie’s compelling narrative. However, this entire project would not have been possible without our client Dr Katy Hayward, Global Medical Lead Paediatrics at ViiV Healthcare, who wanted to tell a patient story that would make people stop and think, and gave us the creative space to do so. Truly collaborative and incredibly rewarding… it’s fantastic to be recognised with this award, however I still think the real prize was in working with such brilliant people.”
Watch our award-winning piece here.