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Ashfield Healthcare Communications have announced that a partnership between talented young scientists in their healthcare communication agency Gardiner-Caldwell Communications and their branding services agency, CreativeFusion, have won first prize in an international infographic competition sponsored by MIT’s Eyewire, FEI and

The competition, entitled ‘Visualise the Scale of the Brain’, invited entrants to translate the spatial scales within the brain into clear, scientifically accurate visuals to make the human brain’s seven orders of magnitude of spatial complexity and it’s at least ten orders of temporal magnitude, easier to comprehend, ensuring the information and layout were both engaging and insightful, to help guide the viewer through the complex science.

In their own time, enthusiastic Associate Medical Writers and scientists, Laura White and Chris Whittaker, from Gardiner-Caldwell Communications, part of Ashfield, joined forces with Craig Armstrong, Associate Creative Director at CreativeFusion, part of Ashfield, to deliver their winning ‘Big Brain’ infographic.

Speaking about their win, Craig, Chris and Laura said, “We are delighted to have been awarded first prize in this competition. As new medical writers Chris and Laura mainly have experience in communicating Science to a very specialised audience using well-established traditional methods so they were very keen to take the opportunity to communicate Science to a wider audience using infographics by collaborating with a very experienced creative designer like Craig. We feel the end result was so successful because all members of the team worked hard to understand each other, with Chris and Laura breaking down the Science into easy to digest pieces and Craig turning the concepts they created into strong comprehensive visuals. Our achievement is a testament to the outstanding training and support that we have received from working at Ashfield Healthcare.”

Amy Robinson from MIT commented, “The judges were impressed by the metaphor approach selected by the team from Ashfield, sizing the human brain all the way up to the scale of the world and described the size the structures of the brain would be at that size. This brings the tiniest brain structures into a scale we can all relate to.”

The team have been awarded a trip to MIT in the US this summer as well as a cash sum which the team have decided to donate to charities that support research into disorders of the brain.

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