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Bayer UK has been shortlisted in the Most Effective Agency Collaboration category at the International Corporate Event (ICE) Awards.

The ICE Awards are the only events industry awards programme open exclusively to in-house corporate event planners.

Bayer UK and Ashfield Meetings & Events have worked in partnership for over five years. The relationship initiated with Ashfield providing venue sourcing services for the pharmaceutical division of Bayer UK. In demonstrating their understanding of Bayer’s business Ashfield have subsequently increased the number of business units they partner with in Bayer and also increased the services they provide. In addition to venue sourcing the agency are now supporting Bayer in developing communication objectives, creating content and designing different message delivery, creative and production experiences.

Victoria Hunter, Head Of Events at Bayer UK, commented: “Ashfield really understands our business and the strategic direction we are travelling in. In turn we understand their extensive capabilities and where they can add value to our live events and communications activity. We are delighted to see that the partnership we have forged has been recognised in this manner and we have our fingers firmly crossed for the awards ceremony.”

Dan Walker, Head Of Content at Ashfield Meetings & Events, added: “Partnership is one of our core values so being shortlisted in this category is particularly rewarding. It is fantastic that the ICE Awards provide a category that allows the industry to promote the benefits of working in strategic partnership and celebrates the hard work that both the client and agency collaboratively deliver on major communication projects.”

The ceremony will be held on Thursday 6 July at Saatchi Gallery in London.

To find out more about the ICE Awards click here.

Bayer and Ashfield Meetings & Events partnership shortlisted for ICE Award

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