We are happy to announce that two of Ashfield Healthcare Communications's agency members are speaking at the upcoming CIM ‘Innside’ Cannes Lions event, taking place on 1 August 2018 in Manchester.
Two of the three speakers at this event are Andrew Binns from Ashfield Digital & Creative and Stuart Hehir from Pegasus, both of which are Ashfield companies, part of UDG Healthcare. Both speakers will go through their expert opinions, views and highlights of the event. Cannes featured a range of compelling and informative talks, creative displays and break-through campaigns across the healthcare industry.
Our very own Andrew Binns, was awarded the status of Fellow of CIM recently. He is an advocate of the need to understand the audience, identify the behavioural change required, then, and only then, define the appropriate tactics to achieve this.
Andrew Binns shared: “The CIM is an organisation I have respected ever since I began my career in marketing over 15 years ago. They have supported me through various qualifications and courses. I am truly proud to be awarded the status of Fellow of CIM and look forward to continuing my great relationship with this prestigious organisation.”
Stuart Hehir, Creative Director at Pegasus had the honour to be a speaker at Cannes Lions, opening the health track. He stepped through the development of Small Talk Saves Lives, a campaign created for Samaritans, Network Rail and the British Transport Police that aims to empower bystanders to act to help prevent suicides on the railways. This was an award winning campaign for Pegasus. You can watch the campaign here.