In February, CMIC Ashfield conducted its first open seminar in partnership with AbbVie, CareNet and Pfizer. The half-day event was open to all marketing, commercial and customer excellence professionals in the pharmaceutical industry.

Over 100 people attended the event held at the Tokyo Conference Centre Shinagawa, including two journalists and three guest speakers.

The event was opened by our New Channel Business Division Director, Hironori Komaki, discussing Ashfield’s Multichannel Solutions in the Global Market.

During the event, three guest speakers, Kenji Obama from AbbVie, Motoyasu Ohno from CareNet and Masao Okazaki from Pfizer discussed current innovations in the industry.

  • Kenji Obama, General Manager of AbbVie: “How to implement multichannel strategy in the HCV sector”
  • Motoyasu Ohno, CEO of CareNet: “Digital channel strategy for 2020”
  • Masao Okazaki, Executive Officer at Pfizer: “The evolution of the multichannel approach in Pfizer”

These presentations were followed by an introduction to CMIC Ashfield services and closing remarks, delivered by Hiroshi Kizaki, President and CEO.

Some photos from the event are below: