Conference & Meetings World (CMW) recently spoke with Gerry Montgomery (Business Director, Ashfield Meetings & Events) on the agency’s Science Of Meetings approach. The article showcases some of the research undertaken that highlights physician’s perspectives on scientific.
Gerry Montgomery commented: “The data from the study, and regular interactions with experts and prescribers, helps us to better understand healthcare professionals. It allows us to develop personalised learning journeys for each event audience.”
The article goes on to address what type of meetings were attended over the last twelve months, the channel preferences of healthcare professionals and their most preferred meeting types. It concludes by saying that for educational meetings to continue to add value – for both pharmaceutical event organisers and their audiences – new approaches are needed to harness an increasingly virtual and interactive future.
The full article, from issue 84, is available here.
You can download Ashfield’s white paper on the Science Of Meetings here.