Ashfield Healthcare Communications, has collaborated with Beat, the UK’s leading eating disorder charity, to design and develop campaign material to raise awareness of eating disorders in the workplace during Eating Disorders Awareness Week (22nd-28th February).

Beat has worked in conjunction with the ENEI (Employers Network for Equality & Inclusion) to produce a best practice guide for employers, including literature for distribution in the workplace. Ashfield Healthcare Communications gave pro bono design and communications consultancy, and created an infographic to form part of this campaign, highlighting results from a survey Beat conducted with more than 650 people with experience of an eating disorder. The survey found that one in three sufferers experience stigma or discrimination in the workplace.

Eating disorders are serious mental illnesses affecting 725,000 men and women of all ages and backgrounds in the UK. The survey found other areas for improvement by employers:

  • 40% said their employers’ impact on their recovery was ‘unhelpful’
  • Two-thirds of sufferers were unable to access support for their eating disorder at work
  • 38% said they used annual leave to attend medical appointments for their eating disorder
  • More than four out of five said they didn’t think or didn’t know whether their employers and colleagues were ‘informed’ about eating disorders.


Speaking about the ‘fresh perspective’ and ‘strong expertise’ that Ashfield Healthcare Communications injected into the project, Rebecca Field, head of communications at Beat said
: “We’re very grateful to the team at Ashfield for supporting our campaigning week in this way. They’ve been a brilliant team to work with and we’re very proud of what we’ve created together, which is a great addition to our awareness raising resources. We’ll be using it across all of our digital channels and also as a display at events.”

Steve Hunt, Digital Strategy Director at Ashfield Healthcare Communications, said; “We enjoyed collaborating with Beat to design and produce material for this worthy campaign. It’s so important to present such powerful, hard hitting data in a creative and readable way and using our talented teams to support selected worthy causes is a fundamental part of the ‘Ashfield Way’ and our corporate social responsibility.  Ashfield’s intrinsic patient focus provides support to patient associations and clients with insightful patient centric communications to help deliver comprehensive, accurate and accessible information. We have no doubt that by creating this engaging infographic it will help Beat to achieve their objective in raising awareness to employers, businesses and workplaces during Eating Disorders Awareness Week.”

Our infographic can be seen below, and more findings from the survey can be found on Beat’s website. Beat are also holding their annual fundraising day, ‘Sock It To Eating Disorders’ on Friday 26th February and the Ashfield Healthcare Communications’ team will be joining in, donning silly socks, and raising as much money as possible for this great cause. Follow all the action on Twitter #EDAW2016 #SockIt and get involved in this worthy cause.

For more details about the campaign and to find out how to get involved, visit Beat online.