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Ashfield Meetings & Events' CEO Americas Gavin Houston will be speaking at the 3rd Annual Global Pharmaceutical & Medical Meetings Summit in Philadelphia in February.

Gavin’s session – Prescribing The Right Format & Content For Medical Meetings – will focus on deconstructing the traditional meeting types attended by healthcare professionals and their delivery. The presentation will concentrate on challenging preconceptions around compliance as a limiting factor and show how you can have a positive impact on such meetings using technology, communication tools, different formats and agenda design.

The 3rd Annual Global Pharmaceutical & Medical Meetings Summit takes place 10-12 February 2015 at the Hyatt Regency at Penn’s Landing in Philadelphia, PA. The boutique-like event gathers senior pharmaceutical, biotech, medical device and healthcare meeting executives for empowering ROI-driven conversations about the industry’s biggest opportunities.

Gavin’s session will take place on Thursday 12 February at 09:35. You can learn more about the event here.

Gavin Houston To Speak At Global Pharmaceutical & Medical Meetings Summit

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