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Ashfield Digital & Creative, part of UDG Healthcare, is pleased to announce that James Higgins will be leading technology innovation in his new role as Head of Technology. Leading our technology offering, James will bring a great amount of experience from his time at e3creative and Event Pad where he helped pharmaceutical and consumer clients such as Fresenius Kabi, AstraZeneca, O2 and PlayStation.

James will oversee a core in-house team of technologists, and completes our new agency senior leadership team. The team ensures that we deliver high quality, meaningful digital experiences, and drive growth through the exploration and development of innovative new platforms. Speaking about his appointment, James said: “I’m really excited to join ADC at a great point during its growth and I aim to drive digital growth and drive innovation within the agency. I’m looking forward to working closely with all departments and disciplines to create unified, wholesome and amazing outputs, pushing the conventions of digital within the healthcare communications space.”

Glynn Godwin, Director, Ashfield Digital & Creative said, “We are really pleased to welcome James to Ashfield Digital & Creative and we are excited about the contribution he is going to make as we create cutting edge technology solutions that fuse data, science and creativity. James’ knowledge, enthusiasm and passion for technology will help accelerate our agency’s digital growth and offering.”

Ashfield, part of UDG Healthcare plc, is a global leader in commercialisation services for the healthcare industry. We partner with our clients across Advisory, Healthcare Communications, Commercial, Patient Solutions and Medical Affairs to build creative, scalable and tailored health solutions that are executed flawlessly, to deliver positive outcomes for patients and add value to your business. With 7,000 employees, the company operates in 25 countries, delivering services in more than 50 countries across Europe, North America, South America and Asia. It works with more than 250 businesses, including all of the world’s top 25 pharmaceutical companies.

Its mission is to partner with its clients, helping to improve lives by ensuring healthcare professionals and patients get the medicines, knowledge and support they need.

Ashfield provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, live and virtual events, digital, creative, pharmacovigilance, audit and advisory services.





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