Lee-Anne Penn (Business Director) will co-host a session on strategic meetings management at the next MPI Insights event to be held at Emirates Stadium in London on Thursday 29 October.
The session, Strategic Meetings Management – What It Means For You, is co-hosted with Dr Eliza Hixson from the UK Centre For Events Management at Leeds Beckett University. It will explain the nature of strategic meetings management with practical and academic insights into the drivers for its adoption and the key practices delivered. Issues with global implementation will be raised as well as the impact of strategic meetings management for suppliers.
Lee-Anne, who joined Ashfield Meetings & Events in September, has a detailed understanding of the regulatory codes of conduct that surround global pharmaceutical event management and has extensive experience of devising and implementing strategic meetings management programmes on behalf of global pharmaceutical corporations.
This latest edition in the MPI Insights series focuses on corporates and agencies seeking to expand into new, international markets and will provide advice on compliance, procurement, tax, risks and CSR. It will reveal trends, share forecasts and explore the implications for conference and travel demand at a global, country and city level.
You can register for the event, which runs from 13:00 to 17:30, here.