Join presenters, Amy Parke, VP Integrated Marketing Communications (Ashfield Healthcare Communications) and Nareda Mills VP, Nursing Services (Ashfield Clinical), on Thursday, February 5, 2015 at 5:00 PM GMT for this interactive webinar as they look at shifting the conversation from one of engagement to collaboration with both patients and patient influencers.

The presenters will review some important statistics and look at how adherence impacts the healthcare system. Insight will be provided into the patient collaboration best practices with a view on how to effectively communicate with patients in a manner that meets their individual needs.

Patient Adherence ImageIt is becoming more and more evident that pharmaceutical companies must increase communication with patients in an effective and comprehensive manner. The Life Sciences industry struggles to individually tailor their approach to meet each patient’s needs and ensure they have a successful journey on their prescribed treatment plan. As an industry, it is important to find new and impactful ways to engage with patients at all points of their ‘patient journey’ and empower them to take action towards better health and wellness. Collaboration is at the heart of creating this impact with patients and their caregivers, thereby embracing their role as a decision-maker along their journey, which leads to improved outcomes.

Presenters will also discuss the importance of the patient journey, best practices, and having a holistic approach to communication.

Click here to register and learn more about this event visit.

About Xtalks

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners (from pharmaceutical & biotech companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

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